I'm always amazed ModCloth gets away with this as much as they do, especially with how price sensitive people are these days...I always hesitate to buy from ModCloth because I'm so afraid I'll see the same item on another site for way cheaper and kick myself for not shopping around.
See this cute sea green dress from ModCloth - a whopping $84.99...
|ModCloth.com - $84.99|
Or...save a chunk of change and get it for only $68 from Lulus.com... that's a significant price difference. What gives ModCloth?
|Lulus.com - $68|